by Michael J. Svigel
One day my wife sent me to the store to buy peanut butter—specifically, natural peanut butter. In other words, no fake stuff. This seemed simple enough . . . until I arrived in the peanut butter wing of the grocery store. The options overwhelmed me—creamy, chunky, extra chucky, honey-flavored, jelly-filled, low fat, organic, and countless sizes, shapes, brands, and prices! George Washington Carver himself would have shaken his head in despair. I’m sure that managing that isle alone must be a full time job.
So there I stood, paralyzed with indecision, wanting nothing more than to just grab the cheapest jar of peanut butter and dash for the checkout. Instead, showing due diligence, I searched for “natural peanut butter” amidst the flashy brand names that virtually called out from the shelf like brochure-pushers on the Vegas Strip: “Pick me! Pick me! Don’t you remember all those commercials you saw as a kid? All those smiling faces? Those cool special effects showing golden roasted peanuts magically spread into smooth, creamy Jif [or Peter Pan . . . or Skippy]?”
Lured by the flashy labels, my eyes landed on “Skippy” paired with the keyword “Natural”! How convenient!
I snatched it off the shelf. Read more…
